Ep 50: Small Sustainable AI Choices We Can Control
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Small Sustainable AI Choices We Can Control
Episode 50 — a milestone worth marking with a topic most AI conversations skip: what AI actually costs the environment, what it does not, and the small choices designers have right now that matter far more than giving up their tools.
- Using AI 10 times a day for an entire year generates about 16 kg of CO₂ — the equivalent of running your dryer 16 times or taking eight hot showers. Not nothing, but genuinely small compared to other daily habits.
- Switching your home's bulbs to LEDs saves 433 kg of CO₂ per year — 27 times the annual emissions of daily AI use. Small, accessible choices at home vastly outweigh the environmental cost of your AI workflow.
- Data center water consumption is the more pressing concern — especially in water-stressed regions where data centers draw from municipal drinking water supplies. Only 16% of major data center companies publicly disclose their water management plans.
- AI can help designers be more sustainable, not just less. Faster sourcing, better material research, reduced order errors, and layout accuracy improvements all reduce waste and resource consumption in the projects you design.
- Designers are positioned to lead on sustainability in a way most industries are not. Every material specification, lighting recommendation, and plumbing choice is an opportunity to build a more sustainable world — and to model that for clients who may not yet know the difference.
What AI Actually Uses — The Numbers in Context
The environmental conversation around AI is loud, but it frequently lacks the context that would make it actionable. Jenna runs the numbers using Perplexity-sourced research — and the comparison is genuinely surprising.
The equivalence comparisons make this concrete. Your annual AI use at 10 searches per day is roughly equal to:
The point is not to dismiss AI's environmental cost — it is real. The point is to make the trade-off legible. The lifestyle and design choices within a designer's direct control have far more environmental leverage than whether or not they use an LLM for sourcing research.
The Water Problem — Which Is Bigger and Less Discussed
While the carbon conversation around AI is relatively well-covered, the water consumption story is more alarming and less regulated. Data centers cool their computing infrastructure using enormous amounts of water — in most cases, drawing from municipal supplies that also serve residential homes and agriculture.
The scale: a single large data center can use up to 5 million gallons of water per day. In 2023, Google's data centers used more than 6 billion gallons of water globally. In water-stressed regions like Phoenix and other parts of the American Southwest, data centers collectively consume over 170 million gallons daily — in areas where residential water restrictions already exist.
Most of the traditional cooling method — evaporative cooling — evaporates the water entirely. It does not return to the supply it came from. The water is gone, and the supply must be replenished from the same municipal sources that serve the surrounding community.
"They are taking the water out of people's homes and putting it into AI cooling systems because it's cheaper — and because nobody told them no."
— Jenna GaidusekThe transparency problem is significant: only 16% of major data center companies publicly disclose their water management plans, according to an NPR report. Many municipalities have not historically required water balance studies or sustainable measures as a condition for permitting new data centers. Water for industrial users is priced cheaply and not tied to scarcity — which means the economic incentive is entirely in favor of the status quo.
There are better options: closed-loop liquid cooling systems that circulate coolant in a sealed loop with little to no water loss, and reclaimed water solutions that use treated wastewater rather than potable drinking water. Microsoft has committed to reducing water use in specific data centers by 95% and becoming water-positive by 2030. California is introducing legislation requiring data centers to track and report water and energy usage. These changes are happening — but not as fast as the infrastructure is expanding.
What Designers Can Actually Do — High-Impact Choices
The good news is straightforward: a small number of common design specifications and home choices have dramatically more environmental impact than AI use. These are all within a designer's sphere of influence — either in their own studio and home, or in client projects.
Jenna also notes: skip the dryer when you can, carpool, reduce food waste. These are not design-specific, but they are high-impact and immediately available to everyone listening. Hanging laundry to dry even a few times a week has more environmental impact than a year of daily AI use.
AI Can Make Your Design Practice More Sustainable, Not Less
This is the part of the sustainability conversation that rarely gets addressed: AI tools are not only an environmental cost. Used well, they reduce resource consumption and waste in the design process itself.
According to a 2023 SBE Council report and 2024 data from Marketing Profs, small businesses using AI reported saving an average of 13 hours per week and seeing a return of approximately $7,500 annually. For designers, those efficiency gains translate directly into less waste: fewer sourcing errors that lead to incorrect orders, better layout accuracy that reduces material overage, faster research on sustainable certifications and energy-efficient products, and more time for the creative judgment that leads to better design decisions overall.
"AI can help us make smarter, more eco-friendly decisions without the burnout. The carbon impact of using AI is tiny compared to the energy we save by making better design decisions faster."
— Jenna GaidusekThe framing Jenna returns to throughout this episode: being a sustainable designer in the age of AI does not mean rejecting the tools. It means using them intentionally — for the purposes they genuinely serve — while making the other choices in your life and practice that have real environmental leverage.
Jenna is the go-to educator for design professionals who want to use technology without losing their creative edge. A designer turned tech advocate, she's a nationally recognized speaker, podcast host, community builder, and custom app builder based in Charleston, SC.
Disclaimer: This blog was written using AI as a recap from the recording then edited by the author for accuracy and details.
