Think of it like a full day of school. But the kind you actually look forward to.
Every Tuesday morning, four 20-minute lessons go live at their scheduled air time. Tune in live, chat with Jenna and the group throughout the day as you try each skill between sessions, and watch the replays anytime. It all happens in one spot.
4 Livestreamed Skill Sessions
Each session drops at its scheduled time. 20 minutes of focused teaching. One tool, one skill. Tune in live or catch the replay anytime.
Try It Breaks + Live Chat
After every session, you get 20 minutes to try what you just learned. Jenna is live in the chat the whole day, answering questions and helping you work through it in real time.
Study Hall
Two small group roundtables that afternoon. Bring your questions, get live help on that day's topic. 16 per session, you attend one of the two offered.
Replay Access
Every session is recorded. Life happens. Catch up on your own time, the chat stays open.
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The Schedule
Here's how every Tuesday looks.
Tap any block to see what happens. All sessions livestream at their air time. Chat is open all day.
10:00
Skill 1
Live
20 minutes of focused teaching. Jenna walks you through the first skill step by step while you follow along. Tune in live when it drops.
10:40
Skill 2
Live
Builds on the first. Still 20 minutes, still focused. You're layering knowledge one piece at a time.
11:20
Skill 3
Live
Going deeper. This is where the tool starts feeling useful for your actual work, not just practice.
12:00
Skill 4
Live
The capstone. This ties everything together into a workflow you'll use after today.
10:20 · Try It
11:00 · Try It
11:40 · Try It
12:20 · Try It
12:30 – 1:30 PM
Study Hall A
Small group · 16 max
2:00 – 3:00 PM
Study Hall B
Same topic · 16 max
How Study Hall works: Two sessions offered each afternoon, same topic both times. You attend one, not both (per person). Bring your questions from that day's lessons. It's a small group roundtable where Jenna walks through your specific questions and helps you get unstuck. 16 seats per session.
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Who This is For
You don't need any experience with AI. You just need to want to get started.
Whether you run a design firm, a small business, or a creative studio, this is where you start.
Interior Designers
Two full weeks built specifically for design businesses. The rest makes your entire practice faster.
Business Owners
Service-based, product-based, solo or small team. If you want AI to work in your day-to-day, this is the place.
Creative Entrepreneurs
These tools help you work faster so you can spend time on the work only you can do.
Teams
Learn together. When your whole team uses these tools, the impact multiplies fast.
★
9-Week Curriculum
One tool per week. Beginner to advanced.
We start simple and build. By the end of the summer, you'll have a complete AI workflow you can use every week. Expand any week to see the full lesson plan.
Week 1 · Jun 2
Getting Started with Claude Claude
You'll leave with Claude installed everywhere, understand how it works, have written your first real prompt, and used it for something in your actual business.
10:00 Find Claude, Sign Up, Get It Everywhere
Go to claude.ai and create your free account
Download the Claude desktop app (Mac or PC)
Download the Claude mobile app (iOS or Android)
Add Claude to your Chrome browser
Tour what's different about each version and when to use which
Try It
Get Claude set up on at least 2 of your devices. Screenshot your dashboard on both.
10:40 Learn the Dashboard
What you're looking at when you open Claude
Starting a new conversation vs continuing one
How the conversation memory works (and doesn't)
Where your chat history lives
Settings and preferences to change right now
The difference between free and Pro (and why Pro matters)
Try It
Start a conversation with Claude. Ask it to explain what it can do for an interior designer (or your industry). Read the whole response and notice how it writes.
11:20 Your First Real Prompt
What a prompt actually is (not what you think)
The difference between a bad prompt and a good one (live examples)
The 3-part prompt formula: Role + Context + Task
How to give Claude enough information to actually help
Common mistakes that make Claude give you garbage
Try It
Write a prompt using the 3-part formula to draft a real email you need to send this week. Copy it, paste it into Claude, and see what comes back.
12:00 Your First Business Use Case
Picking one repeatable task in your business Claude can own
Walking through a full example: client welcome email, social caption, or scope of work paragraph
How to refine Claude's output (the follow-up prompt)
Saving your best prompts so you can reuse them
What to try next on your own before Week 2
Try It
Identify one task you do every week that takes 20+ minutes. Use Claude to do it right now. Save the prompt that worked.
Study Hall (12:30 + 2:00)
Walk through setup issues, troubleshoot together, and do the first prompt exercise as a group. Everyone leaves with Claude fully installed and one working prompt they'll actually use again.
Week 2 · Jun 9
Research & Sourcing Perplexity
You'll leave knowing how to use Perplexity to research anything faster than Google, find product and material sources, and pull together information for clients in minutes.
10:00 Find Perplexity, Sign Up, Understand What It Is
Go to perplexity.ai and create your account
Download the mobile app and Chrome extension
What makes Perplexity different from Google (it cites sources, synthesizes, and answers)
Free vs Pro and whether you need it yet
Try It
Set up your Perplexity account. Ask it one question you'd normally Google. Notice the difference.
10:40 Your First Real Search
How to ask Perplexity a question vs how you'd Google it
Using follow-up questions to go deeper (the thread model)
Focus mode: which search mode to use and when
How to read and evaluate the sources it pulls
Saving and organizing your searches into Collections
Try It
Search for a material, product, or trend you're currently researching. Ask 2-3 follow-up questions. Save it to a Collection.
11:20 Research for Your Business
Researching competitors, market trends, and pricing
Finding vendor and manufacturer information fast
Comparing products side by side with a single prompt
Pulling specs and dimensions without digging through PDFs
Finding sourcing alternatives when something is backordered or discontinued
Try It
Pick a product you've specified before. Ask Perplexity to find 3 comparable alternatives with pricing, lead times, and specs.
12:00 Turning Research into Client-Ready Information
Asking Perplexity to summarize findings in a shareable format
Exporting research into emails, presentations, or proposals
Using Perplexity + Claude together: research in one, write in the other
Building a research workflow you'll repeat every time
Try It
Take your research and ask Perplexity to summarize it for a client email. Copy it into Claude and turn it into a professional recommendation paragraph.
Study Hall (12:30 + 2:00)
Everyone picks a real project or client need and does a full research cycle: search, follow up, save, and export to a usable format.
Week 3 · Jun 16
Google Workspace AI Gemini
You'll leave with Gemini activated across your Google Workspace, know how to use AI inside Gmail, Docs, and Drive, and have one connected workflow running.
10:00 Meet Gemini and Turn It On
What Gemini is and where it lives inside Google
Gemini app vs Gemini inside Workspace (different things)
How to check if Gemini is active on your Google account
Activating Gemini features in Gmail, Docs, and Drive
Understanding what Google Workspace plan you need
Try It
Check your Workspace version and confirm Gemini is active. Open Gmail and look for the "Help me write" button.
10:40 Gemini in Gmail and Docs
"Help me write" in Gmail: drafting, refining, replying
Using Gemini to summarize long email threads
"Help me write" in Google Docs: drafting sections, rewriting tone
Gemini side panel in Docs: ask questions about your own document
When to use Gemini inside Google vs when to go to Claude
Try It
Open a real email thread. Use Gemini to draft a reply. Then open a Google Doc and use "Help me write" to draft one paragraph you actually need.
11:20 Gemini in Drive, Sheets, and Calendar
Searching your Drive with Gemini (natural language file search)
Using Gemini in Sheets: formula suggestions, data summaries
Calendar AI features: scheduling suggestions, event prep
Gemini side panel across Workspace: the one-stop assistant
Try It
Open Google Drive and ask Gemini to find a document by describing it. Then open a Sheet and ask Gemini to write a formula or summarize a column.
12:00 Building One Connected Workflow
Picking a real workflow that touches Gmail + Docs + Drive
Full cycle: email comes in, doc gets created, file gets saved, follow-up gets drafted
Where Gemini helps vs where you still need Claude or Perplexity
Making Google Workspace your AI-enabled operating system
Try It
Map out one workflow from your business that touches email and documents. Try to do the whole thing using only Gemini-powered tools right now.
Study Hall (12:30 + 2:00)
Troubleshoot Workspace setup issues, walk through real Gmail and Docs tasks together. Everyone leaves with Gemini active and one real workflow completed.
Week 4 · Jun 23
Google NotebookLM NotebookLM
You'll leave with NotebookLM set up, know how to upload documents and query them with AI, and have built a research notebook for a real project.
10:00 What Is NotebookLM and Why It Matters
What NotebookLM does and who it's for
Going to notebooklm.google.com and creating your first notebook
The interface: sources panel, chat panel, and audio overview
How it's different from Gemini chat and regular Google search
Try It
Go to NotebookLM and create a new notebook. Name it after a current project or topic you're working on.
10:40 Upload Documents and Start Querying
What you can upload: PDFs, Google Docs, websites, YouTube videos, audio files
How to upload your first source document
Asking NotebookLM questions about your uploaded content
Understanding how it cites its answers with pinned sources
Limitations: what it can't do, file size limits, number of sources
Try It
Upload 1-2 documents to your notebook (a proposal, a spec sheet, meeting notes, anything). Ask it 3 questions about the content.
11:20 Build a Research Notebook for a Real Project
Adding multiple sources to build a comprehensive knowledge base
Combining documents, web pages, and media in one notebook
Using the notebook to summarize, compare, and extract across sources
Generating audio overviews (the podcast feature) from your documents
Try It
Add at least 3 more sources to your notebook. Ask NotebookLM to summarize the key themes across all your sources. Generate an audio overview.
12:00 Apply It to Your Business
Using NotebookLM for client onboarding (upload everything about a project)
Creating a "project brain" you can query anytime
Sharing notebooks with team members
When to use NotebookLM vs Perplexity vs Claude for research
Try It
Think about the project where you have the most scattered information. Start building that notebook now. Upload what you can find in the next 20 minutes.
Study Hall (12:30 + 2:00)
Everyone builds a real project notebook live. Troubleshoot uploads, practice querying, and explore audio overviews together.
Week 5 · Jun 30
Canva Basics + Brand Kit Canva
You'll leave with Canva set up properly, your brand kit loaded, and a finished design you created from scratch using templates.
10:00 Get Into Canva and Set Up Your Account
Go to canva.com and sign up (or log in)
Free vs Canva Pro vs Canva for Teams
The Canva dashboard: what everything is and where things live
Creating your first folder structure for organized design work
Try It
Log into Canva. Create a folder called "Field Day Practice." Find templates, uploads, brand kit, and recent designs.
10:40 Set Up Your Brand Kit
What a brand kit is and why it matters for every design you make
Adding your brand colors (hex codes or color picker)
Uploading your logo files
Adding your brand fonts
Setting brand templates so every new design starts on-brand
Try It
Set up your brand kit with at least your primary colors and logo. If you don't have hex codes, use your website's colors and Canva's color picker to match.
11:20 Your First Design from a Template
How to search and filter templates effectively
Customizing a template: text, colors, images, layout
Using the drag-and-drop editor: layers, alignment, grouping
Resizing a design for different platforms
Downloading and sharing your finished design
Try It
Find a social media template. Customize it with your brand colors, logo, and real content. Download it.
12:00 Beyond Social Posts
Creating a presentation in Canva
Using Canva for client-facing documents: proposals, mood boards, lookbooks
Canva Docs: the document editor most people don't know about
Organizing your designs and building a library you'll reuse
Try It
Start a new presentation using a template. Add 3 slides with real content from your business. Save it.
Study Hall (12:30 + 2:00)
Brand kit setup help, template customization walk-through. Everyone leaves with a completed social post and a started presentation.
Week 6 · Jul 7
Canva AI Features Canva
You'll leave knowing every AI feature inside Canva and have created a full branded post using only AI-powered tools.
10:00 Magic Write: AI Copywriting Inside Canva
Where to find Magic Write and what it does
Writing social captions, headlines, and body copy with AI
Editing and refining Magic Write output
Setting your brand voice in Magic Write
When to use Magic Write vs Claude for copy
Try It
Open any design. Use Magic Write to generate a caption or headline. Edit it until it sounds like you.
10:40 Magic Design: AI Layout Generation
What Magic Design is: describe what you want, get a layout
Starting a design from a text prompt
Using Magic Design for presentations, social posts, and documents
How to customize and refine what Magic Design creates
Try It
Use Magic Design to create a social post for your business by describing it in words. Customize the result with your brand kit.
11:20 Text to Image + Background Tools
Generating images with Canva's Text to Image
Writing effective image prompts for design use cases
Magic Eraser: removing objects and backgrounds
Background Remover: isolating subjects instantly
Magic Edit: changing parts of an image with text prompts
Try It
Generate one image using Text to Image you could use in a mood board or social post. Use Background Remover on a photo from your library.
12:00 Full AI-Powered Design Workflow
Combining all the AI tools in one design: Magic Write + Text to Image + Magic Design
Building a complete branded Instagram post using only AI features
When AI helps vs when you need to design manually
Building Canva AI into a repeatable weekly content process
Try It
Create one complete, post-ready Instagram graphic using at least 3 Canva AI features. This is your portfolio piece for the week.
Study Hall (12:30 + 2:00)
Build a full branded content piece together. Compare results, troubleshoot AI tools. Everyone leaves with a portfolio-ready post.
Week 7 · Jul 14
Claude Part 2: Projects & Artifacts Claude
You'll leave with a Claude Project set up for your business, understand Artifacts, and have a repeatable workflow you'll use every week.
10:00 Projects: What They Are and Why They Change Everything
The difference between a regular conversation and a Project
What a Project does: persistent instructions, uploaded knowledge, organized conversations
When to create a Project vs when a regular chat is fine
How Projects make Claude smarter about your business over time
Try It
Create your first Project. Name it after your business or a use case. Write 2-3 sentences of custom instructions.
10:40 Setting Up Your First Real Project
Writing effective Project instructions (your AI brief)
Uploading knowledge files: brand guides, SOPs, past proposals, templates
How Claude uses uploaded files to give you better answers
Organizing multiple Projects for different parts of your business
Try It
Upload at least one document to your Project. Ask Claude a question that requires it to reference that document. See the difference.
11:20 Artifacts Deep Dive
What Artifacts are: documents, code, and visualizations Claude creates for you
How to request an Artifact vs getting a regular response
Editing Artifacts in real time with Claude
Downloading, copying, and sharing Artifacts
Use cases: proposals, content calendars, checklists, comparison charts
Try It
Ask Claude to create an Artifact for something you need this week. A checklist, a content plan, a project timeline. Edit it until it's usable.
12:00 Advanced Prompting + Repeatable Workflows
Chain prompting: breaking big tasks into steps
Few-shot prompting: showing Claude examples of what you want
Building prompt templates you reuse every week
Creating a weekly workflow: what you do in Claude every Monday
Try It
Build a prompt template for one task you do regularly. Test it inside your Project. Save it somewhere you can find it.
Study Hall (12:30 + 2:00)
Project setup troubleshooting, knowledge file uploads, building real workflows together. Everyone leaves with a working Project and at least one prompt template.
Week 8 · Jul 21
Designer Week 1: Research to Proposal Multi-Tool
You'll complete a mini client workflow from start to finish. Research to visuals to a proposal section, using all four tools together.
10:00 AI Image Tools for Design Concepts
Overview of image generation tools available to designers
Using Canva Text to Image for mood board concepts
Prompting for interior design images: rooms, materials, styles, lighting
When AI images are useful (concepts, exploration) and when they're not (final client presentations)
Try It
Generate 3 concept images for a room you're working on or imagining. Use detailed prompts with style, materials, lighting, and color palette.
10:40 Sourcing with Perplexity: Product Research
Finding real products that match your AI-generated concepts
Searching for specific materials, finishes, and fixtures with Perplexity
Getting pricing, lead times, and vendor information in one search
Building a sourcing collection for a specific project
Try It
Take one of your concept images and use Perplexity to find 3 real products that match (a chair, a fixture, a fabric, a tile). Save them.
11:20 Writing Proposals with Claude
Using your Claude Project to draft proposal sections
Feeding Claude your Perplexity research to create recommendations
Writing scope of work paragraphs, design rationale, and budget narratives
Maintaining your voice while using AI to write faster
Try It
Paste your Perplexity research into Claude. Ask it to write a 2-paragraph product recommendation for a client proposal. Edit it to sound like you.
12:00 Combining Everything: One Client-Ready Deliverable
The multi-tool workflow: research (Perplexity) → write (Claude) → design (Canva) → present
Building a sourcing page or mood board slide with AI-generated and real content
How this workflow replaces hours of manual work
Making this your repeatable process for every new project
Try It
Create one Canva slide that combines your concept image, sourced products, and Claude-written recommendation. This is your Designer Week portfolio piece.
Study Hall (12:30 + 2:00)
Full workflow walk-through. Everyone builds a complete client-ready deliverable from scratch using all four tools.
Week 9 · Jul 28
Designer Week 2 + Finale Multi-Tool
You'll leave with a complete AI tech stack, a finished portfolio piece, and a clear path forward. This is the celebration.
10:00 AI Mood Boards and Concept Development
Building a full mood board using AI-sourced and AI-generated content
Combining real product images from Perplexity with AI concepts from Canva
Layout and composition in Canva for mood board presentations
Presenting AI-assisted mood boards to clients (how to frame it)
Try It
Build a complete mood board in Canva for a real or imagined project. Use at least one AI-generated image and two real-sourced products.
10:40 Client Communication End to End
Using Claude for every client touchpoint: inquiry, welcome email, project update, delivery
Building client communication templates in your Claude Project
Handling difficult client emails with AI-assisted drafting
When to use your own words and when AI saves you time
Try It
Write 2 client email templates in Claude (a welcome email and a project update). Save them to your Project as reusable prompts.
11:20 Your Complete AI Tech Stack
Reviewing everything you've learned across 9 weeks
How Claude, Perplexity, Gemini, and Canva work together
Your personal stack: which tools for daily, weekly, and occasional use
Setting up your weekly AI workflow to stay sharp
Try It
Write out your personal AI tech stack. Which tool for which task. Post it where you'll see it every week.
12:00 What's Next: Keep Going After Field Day
The AIID Certificate Program: what it is, who it's for, how it goes deeper
Open Enrollment classes: 90-minute deep dives on specific skills
The DAIly and AI Social Club: staying connected and learning
Summer challenge results and prize winners
Try It
Reflect on your favorite skill from the summer. Share it in the chat. Celebrate what you've built.
Study Hall (12:30 + 2:00)
Finale session. Polish portfolio pieces, ask anything, celebrate the summer. Ribbon awards and prizes.
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The Summer Challenge
Earn ribbons all summer. Stack them up. Win real prizes.
This isn't just learning. It's a friendly competition that runs the entire summer. Show up, try the skill, share your work, help someone else. Every ribbon counts.
Showed Up
Attended live
Tried It
Did the challenge
Shared It
Posted your result
Helped Someone
Answered a question
Perfect Summer
All 9 sessions
How It Works
1
Show up on Tuesday. That's your first ribbon every week. Just be there live.
2
Complete the Try It challenge. Each session has a specific task. Do it, screenshot it, you earned it.
3
Share your work. Post your result in the Field Day community. Let people see what you built.
4
Help someone else. Answer a question, share a tip, walk someone through a step. The best way to learn is to teach.
5
Ribbons stack all summer. At the end of Week 9, we count them up and celebrate the winners.
End-of-Summer Prizes
Real prizes for real effort. The more ribbons you earn, the bigger the reward.
15 Minutes with Jenna
A private session to ask anything or get feedback.
1 Quarter of the Certificate Program
A full quarter of the AIID Certificate Program, free.
Full Year of the Certificate Program
Grand prize. The entire AIID Certificate Program.
1 Open Enrollment Class
A free 90-minute deep dive of your choice.
1 Month of The DAIly
Free month of the newsletter and learning platform.
AI Social Club App
Free access to the AI Social Club community.
★
Get Your Pass
Pick the pass that works for you.
Day Pass
$49
One Tuesday. All 4 livestreamed skill sessions, all Try It breaks, and full replay access for that day.
Most Popular
Full Summer Pass
$249
All 9 Tuesdays plus replays for the entire summer. That's less than $28 per session.
Full Pass + Study Hall
$397
Everything in the Full Pass, plus 3 Study Hall sessions of your choice. You get priority registration and reserved seats. Pick your weeks and register early to lock your spot.
Study Hall Drop-In
$99
One afternoon Study Hall session. 16 seats max. You attend one of the two offered that day. Drop-in spots open the morning of, first come first served.