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In this session, Lezlie Swink walks through how AI plays a key role in her agency’s marketing process. She explains how AI helps structure marketing strategies, generate content ideas, and maintain brand consistency across platforms. The discussion covers the importance of defining content pillars, engaging with audiences, and leveraging AI tools like ChatGPT for workflow automation. Lezlie also shares her method for developing an effective marketing strategy, including onboarding clients, refining brand positioning, and optimizing content for social media.

Outline of the Video:

1. Introduction to AI in Marketing

   • How Swink Social Co. integrates AI into its workflow

   • The role of AI in refining content strategy and automation

2. Marketing Strategy & Brand Positioning

   • The importance of defining a clear marketing strategy

   • Using an onboarding questionnaire to shape brand messaging

   • Identifying brand differentiators and positioning in the market

3. Developing a Social Media Strategy

   • Setting clear goals and key performance indicators (KPIs)

   • Understanding the ideal client and their pain points

   • Using AI to structure content pillars for consistent messaging

4. Content Creation & AI Tools

   • Generating captions and image suggestions with AI

   • Creating engaging reels and on-screen text with AI support

   • The impact of engagement on community-building

5. Competitor Analysis & Refinement

   • How AI can analyze competitors and highlight differentiation

   • Refining content strategies based on AI insights

6. Final Takeaways & Next Steps

   • AI as a tool for efficiency, not a replacement for creativity

   • The importance of personalization in branding and marketing

   • Preview of the next session: content planning in action