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Lezlie Swink demonstrates two methods for using AI to write captions that align with a brand’s voice: training AI with existing captions for consistency or defining a new brand voice from scratch. She emphasizes that AI-generated captions should always be tweaked for authenticity. She also covers structuring AI prompts for better results, refining captions for engagement, and organizing content efficiently.

Outline of the Video:

1. Approaches to AI-Assisted Caption Writing

   • Using past captions to train AI for consistent brand voice

   • Defining a new brand voice with tone, style, and messaging preferences

2. Setting Up AI for Caption Writing

   • Organizing a structured chat for captions in the content plan

   • Analyzing past copy to guide AI-generated text

   • Adjusting AI-generated tone to align with brand personality

3. Refining Captions for Engagement

   • Editing AI outputs to avoid redundancy and make them sound natural

   • Using storytelling techniques to create a stronger connection

   • How small tweaks can shift captions from generic to compelling

4. Managing Content Workflow Efficiently

   • Organizing captions and images in tools like Trello

   • Structuring captions in a table format for easy scheduling

   • Adjusting workflow based on individual or client preferences

5. Next Steps: Hashtags & Finalizing Posts

   • Why hashtags are less relevant but still included

   • Preparing for the final stages of content scheduling