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Lezlie Swink explains how to develop a structured content plan using AI, ensuring each post aligns with brand strategy and audience engagement. She emphasizes the importance of keeping separate AI chats for strategy and content ideas, refining AI-generated suggestions, and maintaining a mix of content types. Lezlie also demonstrates how to incorporate real-time business updates, project milestones, and seasonal trends into a content calendar while ensuring consistency with content pillars.

Outline of the Video:

1. Setting Up AI for Content Planning

   • Importance of finalizing a marketing strategy before generating content

   • Keeping AI chats separate for better organization

   • How AI can provide structured yet adaptable content plans

2. Crafting a 30-Day Content Plan with AI

   • Using a detailed prompt to guide AI responses

   • Mixing content types: static posts, carousels, reels

   • Aligning content with content pillars and brand voice

3. Optimizing Content for Engagement

   • Ensuring a balance of educational, promotional, personal, and inspirational posts

   • How storytelling makes content more engaging

   • Avoiding generic AI-generated ideas by personalizing content

4. Incorporating Real-Time Business Updates

   • Adding project milestones, behind-the-scenes moments, and seasonal topics

   • How AI helps integrate trends and upcoming events

5. Refining AI-Generated Content Ideas

   • Editing AI outputs to match brand voice

   • Adjusting captions, hooks, and visuals for better engagement

   • Using storytelling techniques to make content relatable

6. Next Steps: Content Execution

   • Transferring the content plan into Google Sheets

   • Preparing posts, visuals, and captions for social media rollout