The AI-Powered Rebrand: Dixie Willard's Journey to Poised & Plumb

Written By Jenna Gaidusek

Listen to the Podcast Episode for a deeper dive

Rebranding Your Interior Design Business with AI: A Conversation with Dixie Willard

Hey there, fellow designers! I’m Jenna Gaidusek, and if the thought of rebranding feels overwhelming, you’re not alone. But what if AI could make the process faster, smoother, and more aligned with your brand?

In this episode, I sit down with Dixie Willard, a seasoned design pro who recently rebranded her business in record time using AI-powered tools like ChatGPT. We dive into how she refined her brand voice, updated her website, and repositioned her business—all in under a week. If rebranding has been on your mind or you’re curious about how AI can streamline your design business, keep reading.

 
 

Can AI Really Help with Interior Design?

As AI continues to evolve, so do the myths and misconceptions about what it can (and can’t) do in the design world. I often hear designers ask:

  • Can AI create full-scale design plans?

  • Can it make thoughtful purchasing decisions?

  • Is it capable of producing accurate floor plans?

While AI has made huge strides, it’s important to separate fact from fiction. In this post, we’ll debunk common AI myths, explore its impact on the industry, and share how designers can use AI strategically—without losing their creative edge.

How AI Helped Dixie Rebrand in Record Time

When Dixie decided to pivot to Poised & Plumb, she needed to update her messaging, website, and offerings—without spending months on revisions. Here’s how AI helped:

  • Custom GPT for Brand Voice – She trained a custom AI assistant using past blog posts to maintain a consistent tone.

  • AI-Powered Copywriting – ChatGPT helped rewrite her website so it spoke directly to her ideal clients.

  • SEO Optimization – Using Yoast SEO, she fine-tuned her content for better visibility.

  • Efficiency – What could have taken weeks was done in less than a week, including website updates and blog revisions.

AI for Business Strategy & Development

Before even touching her website, Dixie used AI to refine her business strategy:

  • Business Positioning – AI helped her analyze market gaps and fine-tune her niche.

  • Service Structuring – She used ChatGPT to break down and package her services more effectively.

  • Naming & Branding – AI-assisted in generating business name ideas and refining her messaging.

  • Content Planning – She revamped old blog posts while keeping her brand identity intact.

Best AI Practices for Designers Rebranding

Dixie shared her top takeaways for using AI in a thoughtful and strategic way:

  • Be Specific with Prompts – If AI gives generic responses, ask it to “think creatively” or “evaluate objectively.”

  • Train AI with Your Own Content – Upload past blog posts to a custom GPT so it matches your voice.

  • Use AI in Phases – Break the process into steps: brainstorming, structuring, and finalizing content.

  • Start Fresh When Needed – If AI keeps repeating ideas, reset with a new session.

  • SEO Optimization – AI-generated content works best when fine-tuned with SEO tools like Yoast.

AI Tools Dixie Used in Her Rebrand

  • ChatGPT – Trained a custom GPT to match her voice and streamline content creation.

  • Showit + WordPress – Used AI-powered SEO tools to optimize her website.

  • AI for Business Brainstorming – Leveraged AI to refine her services, pricing, and positioning.

  • AI-Powered Copywriting – Quickly generated and polished website copy and blog content.

AI as Your Strategic Business Partner

Dixie’s story proves that AI isn’t just about automation—it’s a tool for strategy, branding, and efficiency. Instead of spending weeks or months struggling through a rebrand, she used AI to make the process seamless and personalized.

Thinking about rebranding? Take a page from Dixie’s playbook—AI can be the creative, strategic partner you didn’t know you needed.

Join the Virtual AI Design Tech Summit 2025

Want to learn how to integrate AI into your interior design business? Don’t miss the Virtual AI Design Tech Summit 2025—a deep dive into the latest AI tools, live demos, and expert insights tailored for designers.

Resources & Links

If you enjoyed this episode, leave us a review and share it with your design community.

 

Warm regards,


Jenna Gaidusek
CEO, AI for Interior Designers™️

 

Disclaimer: This blog was written using AI as a recap from the recording then edited by the author for accuracy and details.

 
 
 
Jenna Gaidusek
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