9/27/24

“An Introduction to the Future of Design" AI Basics Webinar

Here's a detailed breakdown of the key points covered in this webinar: Productivity Tools and AI Notetakers: Jenna kicked off the presentation by recommending the use of multiple computer screens for efficiency and productivity. She introduced AI notetakers like Fathom AI and Read AI that assist in virtual meetings by recording conversations and generating transcripts. She highlighted the value of these tools for designers who regularly engage in virtual meetings. AI and Virtual Assistants: AI assistants were a central topic. Jenna discussed the power of AI tools like ChatGPT and how custom GPTs can be tailored to individual business needs. These custom GPTs serve as virtual assistants, helping with tasks such as generating client avatars, handling budget breakdowns, and creating social media content (like hashtags and captions). Jenna emphasized that these tools allow designers to focus more on creative work by automating repetitive tasks. AI Ethics and Best Practices: Jenna highlighted the ethical considerations of using AI in design, particularly the importance of transparency. She stressed the need for disclosing AI-generated content to avoid plagiarism and maintain credibility in the design community. She recommended designers avoid using other creators' work for AI-generated content and to create original AI imagery instead. AI in Workflow Enhancement: AI isn't meant to replace designers but rather enhance their existing processes. Jenna explained that AI can automate repetitive tasks like drafting emails, generating design concepts, and analyzing data, thereby freeing up time for creative thinking. She encouraged attendees to consider how AI could streamline their current workflows. Generative AI for Design: Jenna explored various AI programs for visual design, such as Midjourney, Visual Electric, and Stable Diffusion, which can create conceptual images for client presentations. However, she emphasized that generative AI doesn’t replace accurate rendering but can be a powerful tool for developing initial concepts and mood boards. Large Language Models (LLMs): Large language models like ChatGPT and Perplexity AI were discussed for their ability to assist with research and content creation. Jenna compared different LLMs, explaining their applications for design-related tasks like writing product descriptions, generating marketing copy, and creating design proposals. Practical Demonstrations: Throughout the webinar, Jenna demonstrated how she uses AI tools in her own business. She shared examples of custom GPTs she created for tasks like budgeting for interior design projects and generating hashtags for Instagram posts. She also demonstrated how generative AI tools could transform design boards into conceptual images, though with the caveat that they are not perfect renderings.

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