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Lezlie Swink explains the current role of hashtags in Instagram's algorithm and how to simplify a hashtag strategy. While Instagram no longer prioritizes content based on hashtags, they can still be useful for searchability. She walks through creating three core hashtag sets—brand-specific, location-based, and community-focused—and how to rotate them while adding post-specific hashtags as needed.

Outline of the Video:

1. Hashtags Today vs. the Past

   • Instagram no longer prioritizes content based on hashtags

   • Hashtags now act more like keywords for searchability

2. Simplifying Your Hashtag Strategy

   • Create three core hashtag sets:

     • Brand-Specific: Related to niche, style, and services

     • Location-Based: Geographic tags relevant to clients

     • Community-Focused: Industry-related but less critical

3. Using Hashtags Efficiently

   • Rotate between three pre-set hashtag groups

   • Add post-specific hashtags (e.g., #KitchenIdeas for kitchen posts)

   • Avoid overanalyzing hashtag size—think about what people would search for

4. Final Thoughts

   • Don't stress over hashtags—use them strategically, but they’re no longer essential for reach