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Consistency Wins: Marketing with AI for 2025

Hey fellow designers! Jenna Gaidusek here. Let’s talk marketing— I just wrapped up an amazing chat with Ericka Saurit, founder of Marketing School for Creatives, on the AI for Interior Designers podcast. With her background as both an artist and designer, Ericka gets us. She’s all about helping creatives like us embrace marketing without losing our artistic edge.

And guess what? She dropped some genius tips on how to use ChatGPT to level up our marketing strategies. I couldn’t wait to share them with you!

Ericka’s Story: Artist Meets Marketing Maven

Ericka started out as a sculptor and interior designer before pivoting to marketing. Now, she helps creatives build strategies that feel authentic and impactful. Her secret sauce? Balancing artistic intuition with marketing smarts. That’s why her advice hits so close to home.

Creative Marketing Hacks with ChatGPT

Here are a few of Ericka’s top tips that’ll have you saying, “Why didn’t I think of that?”:

• Tagline Magic: ChatGPT can help brainstorm taglines that actually resonate. No more staring at a blank page!

• Social Media Savvy: From Instagram captions to LinkedIn posts, it’s like having a content assistant who gets your vibe.

• Blog & Newsletter Ideas: Stuck for topics? Let ChatGPT spark some fresh ideas in seconds.

These aren’t just time-savers—they’re creativity boosters. You’ll have more space to focus on designing while still showing up for your audience.

Work Smarter with AI

One of my biggest takeaways? AI helps us do more of what we love. ChatGPT can handle repetitive tasks, freeing us to dive deeper into the creative stuff. Need a quick email template? Done. Brainstorming session? Covered. It’s like having a digital teammate who never clocks out.

Strategy First, Tools Second

Ericka also reminded me: tools are just that—tools. They work best when paired with clear goals and a plan. Here’s her simple 3-step process for any marketing effort:

1. Know Your “Why”: What’s the goal? More clients? Stronger online presence? Start there.

2. Know Your People: Understand who you’re talking to and what they care about.

3. Use Data: Analytics are your friend! Use them to tweak and improve.

Simple, right? But so powerful when you put it into action.

Looking Ahead: The Future of AI Marketing

Ericka’s excited about where AI is headed (same!). While the tools will keep evolving, she emphasized staying curious and adaptable. The more we experiment, the better equipped we’ll be to keep our marketing fresh and effective.

Talking with Ericka was a total inspiration. AI tools like ChatGPT aren’t just about saving time—they’re a way to amplify our creativity and connection with clients.

Until next time, keep innovating, keep designing, and keep sharing your unique perspectives with the world. Don’t forget to follow and subscribe for more insights on AI in interior design.

See you in the next episode!

Warm regards,

Jenna Gaidusek
CEO, AI for Interior Designers™️

Disclaimer: This blog was written using AI as a recap from the recording then edited by the author for accuracy and details.